The expansion of the pharmaceutical and food and beverages industries is positively impacting the demand for coding and marking systems in Germany. The food and beverages industry is being driven by the mushrooming sales of bottled water, milk, and packaged food products, on account of the booming population level, while the pharmaceutical industry is being propelled by the growing incidence of chronic diseases and the soaring population of geriatric people in the country.
Moreover, the ballooning requirement for pharmaceutical packaging, on account of the growing public awareness about the various benefits of mentioning drug information and other details on the package and the soaring popularity of blister packaging, is fueling the demand for coding and marking systems in the country. Apart from these factors, the increasing applications of coding and marking systems in the automotive industry is also providing lucrative growth opportunities to the coding and marking systems producing companies.
Because of the presence of major automotive manufacturing organizations and automotive technology developing companies such as Daimler AG and Audi AG, Germany has the highest concentration of leading automobile original equipment manufacturers (OEMs). Many such OEMs in the country have started adopting scannable invisible anti-counterfeit barcodes and printing inks for providing greater protection against counterfeits and ensuring effective identification of their products. This is massively boosting the sales of coding and marking systems in the country.
Due to the above-mentioned factors, the German coding and marking systems market is exhibiting huge expansion. Coding and marking systems sold in the country are divided, on the basis of technology, into thermal transfer overprinting (TTO), continuous inkjet, thermal ink jet, print and apply labelers, laser coding and marking, and drop on demand (DoD). Out of these, the demand for the laser coding and marking technology is predicted to soar in the country in the future years.
This will be because of the various beneficial traits of this technology and the printers-based on this technology such as their ability to provide readable graphics, serial numbers, and text and 2D codes on several packaging cartons, plastics, flexible packaging, and metal. In Germany, the major end users of coding and marking systems are the food and beverages, electrical and electronics, chemical, automotive and aerospace, and healthcare industries, as per the observations of the market research firm, P&S Intelligence.
Amongst these, the usage of coding and marking systems was found to be the highest in the food and beverages industry during the last few years. This industry has registered huge growth in the country over the last few years, primarily because of the huge sales of bottled water, packaged food products, milk, and fruit juices. Moreover, the widespread requirement for packaged food and beverage has also contributed toward the expansion of the food and beverages industry in the country.
Hence, it can be said with full confidence that the demand for coding and marking systems will shoot up in Germany in the forthcoming years, primarily because of their growing usage in various applications in the food and beverages and pharmaceutical industries.
