Every company should place a high priority on reputation management. After all, it enables them to understand how customers view them or the company. Reputation management is crucial for companies that cater to a large customer base and need to …
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In today’s day and age, thought leadership has become a relatively popular concept. Companies globally, both big and small, use it to build their brand image. They use it to boost organisational productivity and sell their content effectively. A functional thought …
Running an organisation is challenging in many ways. There are several aspects to tend to amidst handling operational activities. In such cases, a crisis of any sort only adds to the chaos. It deflects the business owner’s attention from other …
In today’s highly competitive market, establishing a brand presence is rather challenging. Numerous companies are launched in the digital space every other day. While many fail to make a mark, only a select few prosper. Considering such a volatile environment, …
The goodwill of any business determines its fate in the market. It can either earn customers or prove detrimental to the brand’s growth. Besides, in today’s digital world, a single online review is enough to affect the decision of prospective …
