The report titled “China Nutraceuticals Market Outlook to 2022 – Presence of Huge Customer Base and Rising Foreign Direct Investments to Foster Future Growth“ provides a comprehensive analysis of China nutraceuticals market. The report focuses on overall market size for China nutraceuticals market, China nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, dietary supplements sub-segmentation by type of supplements, functional foods and beverages sub-segmentation by product category. The report also covers Government Regulations for nutritional and dietary supplements in China, import and export scenarios of nutritional and dietary supplements in China, trends & developments in the market and competitive landscape of major players in China nutraceuticals market. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions.
China nutraceuticals market in revenue displayed a stupendous trend in the period of six years from 2012 to 2017(P). In 2017(P), revenues of the overall China nutraceuticals industry including nutritional products such as dietary supplements and functional foods and beverages accounted to USD ~ million. The market recorded growth at a CAGR of ~%, from the recorded market size value of USD ~ million generated in year 2012. The rising awareness about health benefits derived from nutritional supplements is one of the major drivers for growth of nutraceuticals market in China. Increasing purchasing power has provoked the Chinese population to be more health conscious and adopt a healthy diet routine inclusive of nutritional supplements. The example of this can be stated in the form of introduction of mood enhancing functional beverages such as Scream and gender specific drinks such as He & She, both native to Chinese nutraceuticals market alone.
By Dietary Supplements, and Functional Foods and Beverages
The functional foods segment dominated the China nutraceuticals market by capturing revenue share worth ~%, thus generating revenue of USD ~ million in 2017(P). Desire to improve overall health and supporting healthy aging majorly impacted the market in a positive manner. Additionally, the usage of functional foods in China for specific health reasons, such as nourishing the heart and liver, improving sleep and facilitating digestion has resulted into increased revenue generation for the segment. However, dietary supplements are observed to grow at a high pace owing to the improving economic condition of the country has allowed interested consumers to purchase expensive supplements for improving their nutritional health.
Dietary Supplements Segmentation by Type of Supplements
Vitamins and minerals dominated the market with revenue share of ~% in 2017(P) owing to high prevalence of vitamin D deficiency in sun-deprived country China. It has been observed that only ~% of the Chinese population is having adequate quantity of vitamin D and ~% population is deficient of the nutrient. Herbal supplements segment captured second place with ~% revenue share in 2017(P). The increasing consciousness for hair loss among the Chinese elderly population and Chinese herbs being proven to be successful as a measure for hair loss and natural hair restoration, has resulted in increased revenue contribution from the segment. It is estimated that the use of herbal medicines represents approximately ~% of healthcare services delivered in China.
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Functional Foods and Beverages Market Segmentation by Food Category
Health segment dominated the functional food and beverages market with a revenue share worth ~% in China functional foods and beverages market in year 2017(P). Chinese population was witnessed with a growing trend towards leading a healthy lifestyle by considering doing regular exercise and consuming natural or organic food with additional benefits. As a result of which various international companies are investing into the country leading to increased awareness and demand for expensive products, thus driving the market. For instance, Australian nutrition brand Blackmores has made collaboration with Chinese tennis champion Li Na in order to tap China’s growing health food market. Digestive and energy boosters segment captured second and third positive with revenue share of ~ and ~% in 2017(P) respectively.
By Distribution Channel
Majority of the sales for nutraceuticals is persuaded through supermarkets which have accounted for ~% share in revenues during 2016. Direct selling have accounted for ~% revenue share during 2016, in terms of nutraceutical sales. Despite the growing influence of internet, people in China like their objections and queries to be solved face to face, which have resulted in increased share of the segment. Amway have a core distribution model of selling supplements through direct sales and internet retailing. The independent small grocers segment dominated China’s nutraceuticals distribution channel by grabbing a maximum share worth ~%, thus generating revenue worth USD ~ million in the year 2016. The independent small grocers segment includes all retail stores that sell goods in bulk quickly through means such as discounting and self customer service.
Dietary Supplements: Lee Kum Kee has been the leader in China Dietary supplements market with a revenues share of ~% during 2016. The company is well established throughout Asia, where it is a leader in direct sales, and is looking to expand into global markets. Amway is the second largest player in China dietary supplements market majorly due to the country’s positive industrial environment, supporting Amway’s business model of multi-level marketing or pyramid scheme business. Other players include Perfect resources, Pfizer Inc, Herbalife ltd and others.
Functional Foods: Nestle has been the largest player in Functional food market with a revenues share of ~ during 2016. S-26, Beingmate and Yili are some of the major brands of Nestle in China Functional food market. Whereas, Inner Mangolia Yillie Group were witnessed as largest dairy producers in China and focus on development of organic foods are the major factors which have resulted in high growth of the company in China functional foods market. Other players include Want Want Holdings Ltd, Yakult Honsha Co Ltd and others.
Functional Beverages: TC pharmaceutical has Red Bull as one of the major brand under functional beverage category. The company has been the leader in functional beverage market with a market share ~% in terms of revenues during 2016 whereas, Coca Cola has been the second largest player in terms of revenues with a share of ~% in terms of revenues during 2016. The revenue share has remained almost stable during the last five years. Other players include Danone China, Hangzhou Wahaha Group Co. Ltd. and others.
Future Outlook and Projections: China nutraceuticals market is likely to showcase a growth at a CAGR of ~% during the forecast period 2018-2022 owning to the increase the demand of sports nutrition in China nutraceuticals industry. It is estimated that the growing trend of studios, fitness centers and gymnasiums will follow in the projected period to promote a healthy lifestyle among the Chinese Population. The examples of this can FIBO, world’s largest fitness expo which is building a professional and international platform that will connect China’s fitness industry to the international development trend of participating in sports and accelerate sports nutritional products in China. Additionally, daily life stress and routine work has forced the Chinese population to stick on an unhealthy eating habit, which has made Chinese people prone towards illness such as coronary heart diseases and diabetes and their prevalence is expected to increase during the forecast period. As the treatments of these diseases require nutritional supplements for enhancing immunity of the body, the Chinese nutraceuticals market is accentuated to grow at a steady pace.
Key Topics Covered in the Report:
China Nutraceuticals Market Size, 2012-2017(P)
China Nutraceuticals Market Segmentation, 2012-2017(P)
Regulatory Environment for Nutritional and Dietary Supplements in China
Import and Export Scenario of Nutritional and Dietary Supplements in China
Trends and Developments
Market Share of Major Players in China Nutraceutical Market, 2012-2016
Company Profiles for Major Players in China Nutraceutical market
Future Analysis of China Nutraceuticals Market, 2018-2022
Macroeconomic Factors Impacting China Nutraceuticals Market, 2011-2021
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Ankur Gupta, Head Marketing & Communications